You can't fake
interesting
We collaborate with visionary thinkers, makers, and doers to shape brands so interesting that people will follow them on purpose.
KIDS is your marketing partner & creative activist, and this is your invitation to play with us.
Look at you being Natuk
The Playground
No matter how crowded the scene is, there is always room to grow wild. Wild growth became a purpose for the visual identity, tonality, and communication concept for Natuk, the wildflower extract-based skincare brand entering the busy natural cosmetics market. “Complementing you by complementing your skin” spins growth inside-out and cultivates the consideration of others, especially gen z’s, and millennials.
The playbook
Look at you being Natuk! With consistent and influencer-driven marketing, Natuk, meaning sweet and cute, makes compliments and consideration for others and yourself the key to all beauty and feel-good.
Noora Laurinus, Brand Manager, Berner Oy "KIDS caught THE BRAND'S ESSENCE AND CRAFTed IT INTO TEMPTING NEXT-LEVEL MARKETING. ALWAYS INSPIRING, INSIGHTFUL, AND FLUENT COLLABORATION, NO MATTER THE TASK."
RING THE BELL FOR THE RE-CYCLISTS
The Playground
The way we consume goods is changing. The way we want to live is changing. Ownership is less important. In fact, In many cases, it’s seen as an unnecessary burden. Get stuff when you needed. Return it when you don’t. It’s easy, it’s smart, it’s more sustainable and it’s saving money and time.
The playbook
We framed a simple playbook for Rentle that takes a fresh spin on access commerce. Rather than renting out goods, we remind businesses that it’s really about selling the same item again and again ad infinitum. Sell the experience – Not the product. Then sell it again.
Tuomo Laine, CEO & Co-Founder, Rentle "We loved working with KIDS. They distilled a beautifully clear and clever story from a complex list of requirements. The end result made someone yell ‘GOOSEBUMPS’ at our internal premiere."
inspired by her
The Playground
In confusion, it’s always a good idea to return to the source of all inspiration. To the cosmetic brand Herbina, that moment came when it was time to step up and into the game of natural cosmetics. The winning position was to play with Herbina’s high awareness and convert it into preference by pointing out something obvious: HER.
The playbook
We made it all about her – starting from the source: mother nature and scaling storytelling to women inspired by her to inspire us. The narrative is endless and mounted from reasoning to loving – just like all hers out there, who are balancing to always find the most meaning in their choices and values.
The Playground
In confusion, it’s always a good idea to return to the source of all inspiration. To the cosmetic brand Herbina, that moment came when it was time to step up and into the game of natural cosmetics. The winning position was to play with Herbina’s high awareness and convert it into preference by pointing out something obvious: HER.
The playbook
We made it all about her – starting from the source: mother nature and scaling storytelling to women inspired by her to inspire us. The narrative is endless and mounted from reasoning to loving – just like all hers out there, who are balancing to always find the most meaning in their choices and values.
Henna Salonen, Brand Manager, Berner Oy "Working with KIDS has been a smooth collaboration thanks to their rich ideas, creative solutions and energetic spirit."
Now MusiC
needS you
The Playground
Eventual, an innovative, crowdled event booking platform, was about to launch their service in the middle of one of the toughest periods for live entertainment in history – During COVID-19. Also, a time when music played a huge role in helping many people cope.
The playbook
When life is hard many of us turn to music for emotional support. It helps us mend a broken heart, deal with loss and get through hard times. We simply reminded people that music was there when they needed it the most. Now it’s time to help music. Coincidentally the Eventual platform is a great way to do that.
The Playground
Eventual, an innovative, crowdled event booking platform, was about to launch their service in the middle of one of the toughest periods for live entertainment in history – During COVID-19. Also, a time when music played a huge role in helping many people cope.
The playbook
When life is hard many of us turn to music for emotional support. It helps us mend a broken heart, deal with loss and get through hard times. We simply reminded people that music was there when they needed it the most. Now it’s time to help music. Coincidentally the Eventual platform is a great way to do that.
Miia Khan, Founder & CEO, Eventual "Having an agency background myself, I highly appreciate problem solving attitude and proactivity. KIDS truly listened to us and helped us launch with an emotional story that played on all the heart strings of our music loving audience."
BREATHING NEW AIR INTO
A CLASSIC
The Playground
XZ, the strong Finnish haircare family, was looking for a new direction to boost preference with fresh product launches and innovative collaborations to find ingredients to amplify XZ’s position as a domestic, big-hearted, and grounded brand, always looking out for common ground for the common good. Instead of claiming, we decided to ask and turn independency into interdependency.
The playbook
Interdependency made being the strong Finn easy and gave us a narrative for all marketing needs, from brand film to launch campaigns. It is all about our strong families, natures, and wills that make us interconnected in the culture of alienation.
Curiosity killed the cat but the kids survived
You’ll survive too with
- Actionable brand & marketing strategies
- Creative platforms born as classics
- Stellar production quality and craft
- A partner that loves to get stuff done
About us
Although our agency is new, our combined experience is more like a Sun Tzu of marketing. We love strategy, storytelling, copywriting, visuals, and film in equal parts and we know what works and why. Although we’re born in the Nordics, we work fluently with both local and international clients, and we love working with people who share our mad passion for creativity.
Grown with the lovely people behind these brands:
Moving
Goods
Moving Goods
Is your brand matching your growth goals? Our biggest motivation is to locate your playground for commercial success and a game beautifully played. We help brands from cosmetics to food and beverages to develop an ownable playbook and turn it into actionable cultural phenomena and commercial success stories. We’ve moved people and goods with Berner, Helsinki Outlet, Etko, Footlight & many others.Scale
ups
Scale ups
We know your passion, your determination, the crazy hard work and the mountain you are climbing. We know because we are like you - a startup. Founded by entrepreneurs, we get what it takes to build something from scratch and then sell it. When you are ready to scale, we are ready to transform your extraordinary work into a compelling, exciting story that resonates with your audience. We’ve scaled together with Eventual, Rentle & FutureplayB2
Best
B2Best
In the end, it’s all business-to-human. No matter what you are selling, your brand is for people. We start with crystallizing your (business) idea and then we let it grow from within. We’ve worked with the best in business like Antilooppi Pool, Capman, Karto, Cramo, MM Materials, Mustankorkea - to mention a few.