A New Marketing Agency

Break
away

The world has changed – wildly.

But that’s old news. It always does.

It’s how we deal with change that matters.

The deal is this.

In a world where broadcast has been replaced by a billion broadcasters; where people’s choices are infinite; where social feeds are endless and outrageously entertaining – attention is the only currency.

Trying to be successful in this environment by doing the same old, is not just wrong.
It’s the biggest risk you can take.

The power has shifted to the audience, and they are picky. Here, you give some to get some. Or to put it in industry terms, marketing itself has become a value exchange with the audience setting the price.

If you want people’s time, you must earn it.

To earn it, you must be truly interesting.

KIDS is founded on this principle.

Break
HABITS

Sometimes to create something new, you must destroy the old.

The classic brief was already broken, so we replaced it with a genuine, deep curiosity for you and your business. Let’s meet. Let’s discuss and let us understand.

We’ll be dead honest and ask hard questions. Only through real trust and mutual understanding will we build your next success.

Break
WALLS

The brightest and boldest ideas are born when passion is shared. We work with you, not for you and consider you a central part of our team.
 
The best creative work is not done in isolation. On the contrary. Unique ideas come with unique criteria for success. We collaborate openly with our international network of people and partners to bring in the most potent teams of creatives and creators for each project.

Ideas die in silos. If we can’t draw on a wall, we get rid of it.

Break
THROUGH

Our work is defined by a simple principal. That it offers more than a message. It gives. It delights, surprises, mesmerizes, it draws in. A value proposition without proposition. Hijack their hearts by adding rather than distracting. Then you break through to people.

In our work, interesting is the metric. There’s no in-between. You either are or you are not.

You can’t fake interesting.